• Maria Hvorostovsky

Director, Global Search Marketing (Beauty)

Our client, an expanding beauty brand is looking for a Director, Global Search Marketing to be part of an exciting, growing team focused on marketing excellence.


You will work in close partnerships with a great team of knowledge experts across multiple functions in Marketing and Digital. This position will report to the Managing Director, Digital Transformation.


The Role


Responsibilities:

  • You will be responsible for developing global and regional search marketing strategies to elevate the online shopping experience and establish the business as a market leader.

  • Work collaboratively with the regional search leads.

  • Ensure best practice and innovation in all paid search activities, and ensure knowledge sharing across teams.

  • Conduct forecasting for annual and monthly budgets and be responsible for growing account profitably.

  • Create a strategic vision and roadmap for growth and proactively make recommendations to improve.

  • Explore opportunities to profitably reach audiences across new or emerging international paid search or social networks.

  • Work with teams to lead and develop ongoing account optimisation processes to include structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query analysis, keyword expansion, advanced use of negative keywords, and improvement in bid management processes and algorithms.

About You


Qualifications:

  • Digital or marketing degree preferred

Previous experience:

  • Implementing best practices and strategies in the management of online global paid search and SEO.

  • Partnering with regional teams to manage relationships with online marketing partners and vendors.

  • 6 years’ experience in paid search in a digital agency.

  • Exceptional knowledge of paid search, market development and trends.

  • Deep understanding of how paid search/SEM interacts with display media, paid social, SEO, affiliate, feeds, mobile, social and attribution.

  • Well-honed communication skills with senior audiences.

  • Ability to think strategically, make innovative recommendations that drive business goals.

  • Eager to collaborate no matter what the project or scope.

If this sounds like you, get in touch.