Director, Global Search Marketing (Beauty)
Our client, an expanding beauty brand is looking for a Director, Global Search Marketing to be part of an exciting, growing team focused on marketing excellence.
You will work in close partnerships with a great team of knowledge experts across multiple functions in Marketing and Digital. This position will report to the Managing Director, Digital Transformation.
You will be responsible for developing global and regional search marketing strategies to elevate the online shopping experience and establish the business as a market leader.
Work collaboratively with the regional search leads.
Ensure best practice and innovation in all paid search activities, and ensure knowledge sharing across teams.
Conduct forecasting for annual and monthly budgets and be responsible for growing account profitably.
Create a strategic vision and roadmap for growth and proactively make recommendations to improve.
Explore opportunities to profitably reach audiences across new or emerging international paid search or social networks.
Work with teams to lead and develop ongoing account optimisation processes to include structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query analysis, keyword expansion, advanced use of negative keywords, and improvement in bid management processes and algorithms.
Digital or marketing degree preferred
Implementing best practices and strategies in the management of online global paid search and SEO.
Partnering with regional teams to manage relationships with online marketing partners and vendors.
6 years’ experience in paid search in a digital agency.
Exceptional knowledge of paid search, market development and trends.
Deep understanding of how paid search/SEM interacts with display media, paid social, SEO, affiliate, feeds, mobile, social and attribution.
Well-honed communication skills with senior audiences.
Ability to think strategically, make innovative recommendations that drive business goals.
Eager to collaborate no matter what the project or scope.
If this sounds like you, get in touch.