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Digital Storytelling – Taking Video Content Strategy to the Next Level.

Updated: Dec 21, 2018

HVO Search was very proud to hold its first ‘Digital Storytelling’ forum in collaboration with KweekWeek, a London tech startup, focusing on the subject of How to Take Video Content Strategy to the Next Level.

We were very fortunate to bring together these very talented digital professionals with expertise in video and online content who have shared their expertise, knowledge and insights:  

Elena Koudreiko (Maker Studios) - presented key innovations & new opportunities in video  David Ripert (YouTube Next Lab) - presented the fundamentals of a creative strategy on YouTube. Nicolas Roope (Poke / Hulger) - presented a tale of two content strategies. Roll your own community or partner to reach someone else's

Co-Chaired by Maria Hvorostovsky Director, HVO Search and Jon Burkhart - Real-time Content Labs and Newsjacking Author

Thank you to everyone who joined us, it was trully a memorable night. 

Here is our digital story...


In the last five years, online video has increased eightfold and, by 2017, it is predicted to account for 69% of all consumer internet traffic.  It is unquestionable that when it comes to potential reach, video is peerless. 

We all hear of success stories of videos that have gone viral. A recent trio of Volkswagen videos, is one such story, receiving a combined 155 million views.

The message? – engage viewers and they will spend more time on your site / engage with your brand / buy more of your product.

Whether you are a brand, a product or a service, video offers an opportunity to communicate your message in an engaging and meaningful way, but with 100 hours of video being uploaded to YouTube every minute, there is an ever-increasing battle for consumer attention.

Our guest speakers discussed best practice, shared their success stories and offered invaluable tips on how to take your video content to the next level answering questions such as:

How do you create content that stands out from the crowd?What are the rules of creation in this competitive environment?How do you unravel the DNA of successful branded content?What are the fundamentals for a creative strategy on YouTube and other social media?



Passionate about innovative technologies, Elena has been a part of the international media technology community for 9 years.  Most recently she joined Maker Studios as Business Director. Previously she spent 5 years helping to build Be On (formerly goviral) into the global leader for video content distribution. Goviral was acquired by AOL for 97m USD in 2011.

Elena helped AOL's global client brands (such as Diageo, Coke, the European Commission and many others) break through the noise by advising on content production, effective syndication and use of real-time insights across all devices and all media formats as well as leveraging new technologies such as biometric testing to ensure results.   

Prior to Be On Elena spent several years working at TradeDoubler  - an affiliate network driving performance based activity for retailers. 


David Ripert serves as Head of YouTube Next Lab EMEA, at Google. YouTube Next Lab is a global team focused on super-charging existing partners and creators, identifying new and rising talent, and driving ecosystem innovation through programs like the "Creator Playbook," "Next Up," and building creator spaces for them to collaborate, learn and grow.

David was previously VP Content at Dailymotion in New York, after some years of experience at Netflix in Los Angeles, where he handled original content.

David began his career with Intermedia Film in Los Angeles, in the production financing and distribution of feature films. He received his M.B.A. from Loyola Marymount University and a Master’s from one of France’s top Management Schools EDHEC, where he studied Business Administration, International Marketing and Entrepreneurship.


Nicolas co-founded Poke 13 years ago, a company renowned around the world as a leading digital innovator that has reinvented itself as often as the internet. This creative company, now part of Publicis Worldwide is long practiced in the world of content and social media and brings a digital centric perspective on these now burgeoning trends.

Nicolas was included in The Wired 100 and Adage Creative 50 lists in 2011 and inducted into the BIMA Digital Hall of Fame in 2012. He is this year's D&AD chair of Digital Design and is member of the IADAS. He is on the panel for UK Superbrands. Nicolas is also the cofounder of Hulger, the creator of the Plumen, The World's Fist Designer Energy Saving Light Bulb, that sells in over 50 countries and is present in the MoMA, V&A and Cooper-Hewitt permanent design collections.

Poke’s clients include EE, Orange UK, BBC, Alexander Mc Queen, Skype, Mulberry, Ted Baker, Yahoo Europe, Love Film, French Connection, Topshop, and HSBC.



Jon is a content strategist and copywriter who helps brands and agencies kick-start their real-time content creation efforts. Since 2012, he’s built ‘brand newsrooms’ for agencies in New York and London. Jon started the world’s first blog dedicated to real-time content marketing in 2010. Three years later, Thames and Hudson published his book on the topic Newsjacking: The Urgent Genius of Real-time Advertising.

Jon has also provided content and video content strategy for two of YouTube’s Originals channels Copa90 and Fashtag. He’s worked with clients like Dove, Unilever, Samsung and Nissan in agencies like AKQA, Lean Mean Fighting Machine, Edelman and Cheil. He also leads workshops on content strategy for his own consultancy Real-time Content Labs and for British Design & Art Direction (D&AD).

Previously, he worked with clients like Adidas, Sony and Philips develop real-time content as Social Media Creative Director at iris Worldwide from 2009 to 2012. 


18:15             Canapés and champagne on arrival 18:50             Prompt start - introduction by Maria Hvorostovsky  19:00             Elena Koudreiko presents key innovations & new opportunities in video  19:10             David Ripert presents the fundamentals of a creative strategy on YouTube 19:20             Nicolas Roope presents a tale of two content strategies. Roll your own community or partner to reach someone else's 19:30             Panel Discussion co-chaired by Jon Burkhart 19:50             Audience Q&A 20:00             Drinks and opportunity to meet the speakers 


KweekWeek has kindly provided their fantastic events space at:

Unit 2, Waterside 44-48 Wharf Road London N1 7UX


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