As well as being one of the most recognisable people in the world and a national treasure, Sir David Attenborough has had a colossal effect on society’s views of sustainability and environmentalism and has shaped the way we storytell.
We take a look at his achievements and what we can learn from them. As well as looking at the brands who are ahead of the curve when it comes to storytelling and sustainability right now.
Sir David Attenborough is a mesmerizing storyteller of the natural world. His shows have been eagerly anticipated for the past seven decades.
We’ve narrowed down two (of the many) reasons why he has remained relevant and engaging for such an extraordinary length of time.
1. He embraces every new platform.
Sir David is no stranger to adapting his methods of storytelling. His voice and his message have been heard on radio, tv, in cinemas and most recently, on Instagram. As media platforms have evolved, he has evolved alongside them, creating new media formats to inspire and portray his message.
He’s won awards for his work in black and white television, colour, in 3D, and in ultra-high definition. He’s an innovator who’s never let the innovation get in the way of what he’s trying to communicate. He’s always risen to the challenge and embedded the idea of television not just as a medium for entertainment, but as a channel for ideas.
Last month, he set a new world record for the fastest time to reach one million followers on Instagram, beating Jennifer Aniston in the process.
In his first video, he told his audience
“I’m making this move and exploring this new way of communication to me because, as we all know, the world is in trouble”
He already has millions of fans across the globe but has chosen Instagram to reach a younger audience. As well as it being an easier and quicker way to inform his audience and provide solutions.
2. He is a Man on a Mission
The content Sir David Attenborough creates isn’t just astonishingly high quality, it’s creative and it galvanises people into action.
He has shown that creativity has no bounds and when you believe in your mission, your ideas and your audience - you can make a huge difference.
He takes on challenges to deliver content that’s not only engaging and powerful in the short-term, but goes on to elevate his conversation on a global stage in the long-term.