Upcoming Events
HVO Search Live: Redefining the Customer
Thu, Aug 13
HVO Search Live
Aug 13, 1:30 PM – 2:30 PM GMT+1
HVO Search Live
Join Sarah Curran-Usher (MD, True Fit EMEA), Lucy Aylen (Founder, Neverfullydressed), Darren Rajanah (CEO Ingenuity, THG) and Maria Hvorostovsky (Founder & CEO, HVO Search) for a candid conversation about redefining your customer base and engagement strategies for a new audience.

On Thursday 13th August at 14:00 BST, Maria Hvorostovsky will be joined by

Sarah Curran-Usher - MD EMEA, True Fit

Lucy Aylen - Founder, Never Fully Dressed

Darren Rajanah - CEO Ingenuity, The Hut Group

DigitalCommerce360 reports that more than two-thirds of shoppers are buying online for the first time and more than half are spending more online.


Many shoppers are engaging with brands for the first time, presenting retailers with an opportunity to engage with a new customer segment.


So, how can retailers redefine their customer base, given an influx of potential new shoppers, and understand their evolving needs?


Join us for a candid conversation about redefining a customer base and engagement strategies for a new audience.

Our Panel
Sarah Curran-Usher
Lucy Aylen
Darren Rajanah

Sarah Curran-Usher, MBE, is an entrepreneur, digital pioneer and Non-Executive Director.


In 2006, she launched my-wardrobe.com. During her time as CEO, the business won more than 15 global awards. 


In 2013, Sarah joined Shop Direct and in 2015, as Managing Director, she launched very.co.uk’s premium platform, Very Exclusive.


In June 2020, she joined True Fit as Managing Director for EMEA. True Fit is a data-driven personalisation platform for footwear and apparel retailers.


Sarah is also a Board Non-Executive Director, specialising in digital for French Connection Plc.


In 2013, Curran-Usher was awarded an MBE for her services to fashion and retail.

Lucy is the Founder of Neverfullydressed, a clothing brand she started 11 years ago working from her mum's loft. 

Lucy's drive comes mostly from her parents, who were market traders.

In the last 5 years, Neverfullydressed has grown 100% every year and is expected to do the same this year.

Lucy now has a team of 16, spanning across merchandising, finance, customer services, wholesale and design.

Darren is CEO for The Hut Group Ingenuity, the end to end Ecommerce Platform, which was developed over 15 Years.


He is responsible for the core of THG's technology, infrastructure and digital services offering.


This powers THG’s own brands such as My Protein, as well as brands such as Nestle, Walgreens, P&G and L’Occitane Group.