Upcoming Events
HVO Search Live: Redefining the Customer
Mon, Aug 03
HVO Search Live
Aug 03, 11:59 AM – 12:14 PM GMT+1
HVO Search Live
Join Sarah Curran-Usher (MD, True Fit EMEA), Lucy Aylen (Founder, Neverfullydressed) and Maria Hvorostovsky (Founder & CEO, HVO Search) for a candid conversation about redefining your customer base and engagement strategies for a new audience.

On Thursday 13th August at 14:00 BST, Maria Hvorostovsky will be joined by

Sarah Curran-Usher - MD EMEA, True Fit

Lucy Aylen - Founder, Never Fully Dressed

Darren Rajanah - CEO Ingenuity, The Hut Group

DigitalCommerce360 reports that more than two-thirds of shoppers are buying online for the first time and more than half are spending more online.


Many shoppers are engaging with brands for the first time, presenting retailers with an opportunity to engage with a new customer segment.


So, how can retailers redefine their customer base, given an influx of potential new shoppers, and understand their evolving needs?


Join us for a candid conversation about redefining a customer base and engagement strategies for a new audience.

Our Panel
Sarah Curran-Usher
Lucy Aylen
Maria Hvorostovsky

Sarah Curran-Usher, MBE, is an entrepreneur, digital pioneer and Non-Executive Director.


In 2006, she launched my-wardrobe.com, one of the first retail businesses to work with social influencers. During her time as CEO, the business won more than 15 global awards. 


In 2013, Sarah joined Shop Direct and in 2015, as Managing Director, she launched very.co.uk’s premium platform, Very Exclusive.


In June 2020, she joined True Fit as Managing Director for EMEA. True Fit is a data-driven personalisation platform for footwear and apparel retailers.


Sarah is also a Board Non-Executive Director, specialising in digital for French Connection Plc.


In 2013, Curran-Usher was awarded an MBE for her services to fashion and retail.

Lucy is the Founder of Neverfullydressed, a clothing brand she started 11 years ago working from her mum's loft. 

Lucy's drive comes mostly from her parents, who were market traders.

In the last 5 years, Neverfullydressed has grown 100% every year and is expected to do the same this year.

Lucy now has a team of 16, spanning across merchandising, finance, customer services, wholesale and design.

Maria is the Founder and CEO of HVO Search - a specialist Executive Search, Talent Mapping & Advisory firm working at the intersection of retail, digital and technology.


She spent 7 years at some of the world’s leading consumer and fashion Executive Search firms before founding HVO Search in 2012 with the mission to make hiring the best people simple.


At HVO Search she developed a unique in-house methodology based on applied Behavioural Science. Its purpose is to streamline the executive search process and provide additional data points to enhance decision making.